Elvive Colour Protect Shampoo

• L'oreal paris, world no.1 in hair colour, have formulated new elvive colour protect shampoo. • Benefits repeated washing, sun, pollution: coloured and highlighted hair needs special care for effective protection against daily aggressions. • The formula containing cationic polymers cares for and protects coloured hair to prolong colour vibrancy. • Proven results: hair is nourished and smoothed for outstanding shine. • Your hair is better protected: nourished and protected, hair is softer. • Your colour radiance stays truer for longer: radiant, vibrant and intense.